Privacy Policy
Last updated: April 7, 2026
Who We Are
CinemaConfig is operated by Pretty Impossible Corp. (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and protect your information when you use our website at cinemaconfig.com (the “Site”).
Information We Collect
Information You Provide
- Account registration details (email address, name) if you create an account
- Home theater build configurations you create and save
- Room dimensions and settings you enter into the configurator
Information Collected Automatically
- Aggregate analytics (always on, cookieless): We use Vercel Analytics and Vercel Speed Insights to count page views, measure performance (Core Web Vitals), and see general geographic region. These services do not set cookies or collect personal identifiers; data is aggregated into anonymous daily counts. Google Analytics 4 also runs in Consent Mode with analytics_storage denied until you accept: in that state it sends cookieless pings that let us see rough aggregate traffic without tracking you individually.
- Full analytics (with your consent): If you accept, Google Analytics 4 upgrades to full tracking using the
_gaand_ga_*cookies. We record three custom interaction events:affiliate_click— when you click a retailer link (product ID, retailer name, originating page section)builder_action— when you add, remove, swap, or change the role of a component in your build, or update your room profiletool_interaction— once per calculator page when you first change an input
- Error tracking (with your consent): We use Sentry to collect error reports and crash data to improve site reliability. Error reports may include your browser type, operating system, and the page you were visiting when an error occurred. Sentry is only activated after you consent.
- Affiliate click data: When you click a retailer link on our Site, we log the click (product ID, retailer, timestamp, and referral source) for affiliate commission tracking. We do not log your IP address or personal information with affiliate clicks.
Cookies We Use
A cookie is a small file stored on your device. We categorize our cookies as follows:
Essential Cookies (always active)
These cookies are required for the Site to function and cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| authjs.session-token | Maintains your login session | Session |
| authjs.csrf-token | CSRF protection for form submissions | 1 hour |
| currentBuildId | Remembers your active build configuration | 7 days |
| hero_seen | Prevents replay of homepage animation | 1 day |
| cc-consent | Stores your cookie consent preferences | 180 days |
Analytics & Performance Cookies (require consent)
These cookies help us understand how the Site is used and identify errors. They are only set after you give explicit consent via the cookie banner.
| Service | Purpose | Provider |
|---|---|---|
| Google Analytics 4 (_ga, _ga_*) | Pageview analytics and custom interaction events | Google LLC |
| Vercel Analytics | Anonymized page view analytics | Vercel Inc. |
| Vercel Speed Insights | Performance metrics (Core Web Vitals) | Vercel Inc. |
| Sentry | Error tracking and crash reporting | Sentry (Functional Software Inc.) |
Your Cookie Choices
- Essential cookies cannot be disabled as they are required for the Site to function.
- Analytics & Performance cookies are opt-in. You can accept or reject them via the cookie banner shown on your first visit.
- You can change your preferences at any time using the Cookie Settings link in the site footer.
- You can also clear cookies at any time through your browser settings.
How We Use Your Information
- To provide and improve the home theater configuration tool
- To save and share your build configurations
- To track affiliate referral commissions from retailer partners
- To monitor and fix errors and performance issues (with your consent)
- To understand aggregate usage patterns (with your consent, not individual behavior)
Third-Party Services
We share data with the following third-party services, each governed by their own privacy policies:
- Google Analytics 4: Pageview and interaction analytics (with consent)
- Vercel: Hosting, analytics, and performance monitoring (with consent)
- Sentry: Error tracking and crash reporting (with consent)
- CJ (Commission Junction): Affiliate link tracking and commission attribution
- Amazon Associates: Affiliate link tracking for Amazon product links
- Rakuten: Affiliate link tracking for Newegg product links
Data We Do Not Collect or Sell
- We do not sell, rent, or trade your personal information to third parties.
- We do not use advertising cookies. Analytics and performance cookies require your explicit consent.
- We do not collect payment information. All purchases happen on retailer sites.
- We do not knowingly collect information from children under 13 (COPPA).
Data Retention
Build configurations are stored as long as your account is active or until you delete them. Analytics and error data are retained according to the retention policies of our third-party providers (typically 30–90 days). Affiliate click logs are retained for up to 12 months for commission reconciliation.
Your Rights
You may:
- Request a copy of the personal data we hold about you
- Request deletion of your account and associated data
- Manage your cookie preferences using the Cookie Settings link in the site footer, or withdraw consent at any time
To exercise any of these rights, contact us at [email protected].
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated “Last updated” date. Your continued use of the Site after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, contact us at [email protected].
See also: Terms of Service · Affiliate Disclosure